Creative Director (Marketing + Brand)
Chattanooga Vapor Co. · BeGreen Organics, Aurora Sky, Lost Dreams — Chattanooga, TN · Apr 2020 – Jul 2026
Led digital and brand design across four brands — web, e-commerce, email, social, packaging, and multi-location retail environments. Built and maintained design systems, component libraries, templates, and brand kits that non-designers could operate without breaking consistency. Directed in-house photo and content production, coordinated external fabricators, printers, and installers, and managed project expenses against budget.
Senior Graphic Designer
Shaw Industries — Dalton, GA · Aug 2018 – Jun 2019
Campaign and collateral design for corporate and brand programs across digital and print channels, delivered production-ready.
Creative Graphic Designer
FreightWaves — Chattanooga, TN · Dec 2017 – Sep 2018
Editorial, event, and marketing assets for a high-velocity digital media brand, including on-site event graphics, environments, and motion graphics support.
Creative Art Director
Geek Ventures — Chattanooga, TN · Apr 2013 – Jun 2018
Led branding, web, and production for gaming and tech products — identity systems, web assets, packaging, and large-format environmental graphics — directing a small creative team and contract partners. Designed and delivered large-format office murals end to end, and produced trade-show and event environments against fixed dates.
Senior Designer & Creative Consultant
JF/Photo+Design — Chattanooga, TN · Jan 2005 – Dec 2024
Independent practice. Designed and shipped websites, brand systems, environmental and large-format work for agency and direct clients across motorsports, hospitality, publishing, consumer products, and municipal government. Owned projects from discovery through production, install, and handoff.
Earlier engagements: Guest Designer, Masterpiece Advertising (2016) · Contract Designer, LeaderOne Financial (2016) · Co-Founder, Dang! Labs (2011–2015) · Designer, Rezli / Iron Gaming (2013–2014) · Photographer, OOBE Marketing (2013–2014) · Contract Designer, Easy Designs (2012–2013) · Designer, AREA203 (2010–2011) · Graphic Designer / IT, Nutrition World (2009–2010) · Graphic Designer, Buckaroo Communications (2005–2008).