Design — 2018

FreightWaves

Design for FreightWaves: murals, event marks, infographics, 2018.

Client: FreightWaves
Year: 2018
Scope: Brand imagery & murals, Event & program marks, Infographics & data explainers, Marketing & web design

Freelance design for FreightWaves, the Chattanooga freight-market data and media company: a mural series placing the FreightWaves mark on a container ship, a freight locomotive, an air freighter, and the Tesla Semi; marks and collateral for the 2018 conferences (Waves18, MarketWaves18, Transparency18); newsroom infographics; the Freight.Tech site concept; and the Certified Transportation Analyst badge system.

The mural series places the FreightWaves mark on four freight modes: ocean, rail, air, and the Tesla Semi.

Freight locomotive in FreightWaves livery pulling blue hoppers past stacked containers at sunset — Mural series: rail

Air freighter with a FreightWaves-branded tail banking over mountains — Air freight

Tesla Semi wrapped in the FreightWaves bar-chart pattern under warehouse spotlights — The electric road

The marks: the Waves18 conference logotype and the Certified Transportation Analyst badge system.

Waves18 conference logotype — wave-drawn letterforms in blue on black — Waves18 conference logotype — 2018

Certified Transportation Analyst badge sheet — CTA shield lockups on white and gray — Certified Transportation Analyst badge

Collateral for the 2018 conferences, MarketWaves18 and Transparency18: event marks, flyers, brochures, sponsor print ads, and charging-station wraps.

MarketWaves18 event mark — wave-drawn logotype over a blue particle field — MarketWaves18

Transparency18 conference flyer mockup — keynote speakers on a navy network field — Transparency18 flyer

Transparency18 sponsor print ad — Sponsor print

Transparency18 conference brochure spread — Conference brochure

Transparency18 charging-station wrap mockup — Charging-station wrap

For the newsroom: explainer infographics on truck platooning and the national truck-parking shortage, and a diagram of the physical versus futures freight markets.

The Perks of Platooning infographic — truck convoy statistics on slate gray — Platooning

The Parking Problem infographic — a dot map of U.S. truck parking availability on blue — The parking problem

Physical vs futures market explainer diagram — two rate charts side by side — Explainer: physical vs futures market

Freight.Tech crowdfunding site concept — full landing page over a container-ship hero — Freight.Tech site concept

Next — DesignMisc. Branding