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  "basics": {
    "name": "Jason Fouts",
    "label": "Graphic Designer & Photographer",
    "email": "hello@jasonfouts.com",
    "url": "https://jasonfouts.com",
    "summary": "Jason Fouts is a graphic designer and photographer based in Chattanooga, Tennessee, with 21 years of professional practice (since 2005). He works across brand identity, packaging, print and production, environmental graphics, and commercial photography, and has held in-house creative leadership roles alongside an independent practice. He hand-writes HTML and CSS and designs component-based systems; this site is his own build (Next.js on Cloudflare Workers with a headless CMS).",
    "location": {
      "city": "Chattanooga",
      "region": "Tennessee",
      "countryCode": "US"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "jasonfouts",
        "url": "https://www.linkedin.com/in/jasonfouts"
      },
      {
        "network": "Instagram",
        "username": "jasonfouts",
        "url": "https://www.instagram.com/jasonfouts"
      }
    ]
  },
  "work": [
    {
      "name": "Chattanooga Vapor Co.",
      "position": "Creative Director (Marketing + Brand)",
      "location": "Chattanooga, TN",
      "startDate": "2020-04",
      "endDate": "2026-07",
      "summary": "Led digital and brand design across four brands — web, e-commerce, email, social, packaging, and multi-location retail environments. Built and maintained design systems, component libraries, templates, and brand kits that non-designers could operate without breaking consistency. Directed in-house photo and content production, coordinated external fabricators, printers, and installers, and managed project expenses against budget.",
      "highlights": [
        "Brands: BeGreen Organics, Aurora Sky, Lost Dreams"
      ]
    },
    {
      "name": "Shaw Industries",
      "position": "Senior Graphic Designer",
      "location": "Dalton, GA",
      "startDate": "2018-08",
      "endDate": "2019-06",
      "summary": "Campaign and collateral design for corporate and brand programs across digital and print channels, delivered production-ready."
    },
    {
      "name": "FreightWaves",
      "position": "Creative Graphic Designer",
      "location": "Chattanooga, TN",
      "startDate": "2017-12",
      "endDate": "2018-09",
      "summary": "Editorial, event, and marketing assets for a high-velocity digital media brand, including on-site event graphics, environments, and motion graphics support."
    },
    {
      "name": "Geek Ventures",
      "position": "Creative Art Director",
      "location": "Chattanooga, TN",
      "startDate": "2013-04",
      "endDate": "2018-06",
      "summary": "Led branding, web, and production for gaming and tech products — identity systems, web assets, packaging, and large-format environmental graphics — directing a small creative team and contract partners. Designed and delivered large-format office murals end to end, and produced trade-show and event environments against fixed dates."
    },
    {
      "name": "JF/Photo+Design",
      "position": "Senior Designer & Creative Consultant",
      "location": "Chattanooga, TN",
      "startDate": "2005-01",
      "endDate": "2024-12",
      "summary": "Independent practice. Designed and shipped websites, brand systems, environmental and large-format work for agency and direct clients across motorsports, hospitality, publishing, consumer products, and municipal government. Owned projects from discovery through production, install, and handoff."
    }
  ],
  "volunteer": [],
  "education": [
    {
      "institution": "Middle Tennessee State University",
      "area": "Graphic Arts",
      "studyType": "Coursework",
      "startDate": "2004",
      "endDate": "2005"
    },
    {
      "institution": "Bryan College",
      "studyType": "Coursework"
    }
  ],
  "awards": [
    {
      "title": "Chattanooga Riverfront banner design — contest win",
      "awarder": "City of Chattanooga",
      "date": "2024",
      "summary": "Selected design installed as environmental graphics on the Chattanooga riverfront."
    }
  ],
  "certificates": [],
  "publications": [],
  "skills": [
    {
      "name": "Graphic Design",
      "level": "Expert",
      "keywords": [
        "Brand identity",
        "Logo and mark design",
        "Packaging and label design",
        "Print and production design",
        "Point-of-purchase and retail campaign design",
        "Environmental graphics and signage",
        "Editorial and advertising design",
        "Infographics and data explainers",
        "Illustration",
        "Motion graphics",
        "Web and interactive design"
      ]
    },
    {
      "name": "Photography",
      "level": "Expert",
      "keywords": [
        "Product photography",
        "E-commerce imagery",
        "Commercial and campaign stills",
        "Portraiture",
        "Environmental portraiture",
        "Brand and lifestyle photography",
        "Automotive photography",
        "Concert and event photography",
        "Photo retouching and color"
      ]
    },
    {
      "name": "Front-end & Production",
      "level": "Advanced",
      "keywords": [
        "HTML",
        "CSS",
        "Responsive and fluid layout",
        "Design systems and tokens",
        "Web typography",
        "Accessibility (WCAG)",
        "Prepress and color management"
      ]
    },
    {
      "name": "Software",
      "level": "Expert",
      "keywords": [
        "Adobe Photoshop",
        "Adobe Illustrator",
        "Adobe InDesign",
        "Adobe Lightroom",
        "Adobe After Effects",
        "Adobe Acrobat",
        "Figma",
        "Capture One",
        "Sanity CMS"
      ]
    },
    {
      "name": "Equipment",
      "level": "Advanced",
      "keywords": [
        "Sony a7 IV",
        "Sony a7 II",
        "DJI drone"
      ]
    }
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  "languages": [
    {
      "language": "English",
      "fluency": "Native speaker"
    }
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  "interests": [],
  "references": [],
  "projects": [
    {
      "name": "Chattanooga Vapor Co.",
      "description": "Retail design for Chattanooga Vapor Co. and its house brands: in-store product screens and TV slides, BeGreen campaign flyers, apparel, and event tents, Lost Dreams hemp packaging, and the Aurora Sky launch billboard.",
      "highlights": [
        "Retail motion graphics",
        "Packaging",
        "Campaign design"
      ],
      "keywords": [
        "Retail motion graphics",
        "Packaging",
        "Campaign design"
      ],
      "startDate": "2025",
      "endDate": "2025",
      "url": "https://jasonfouts.com/design/chattanooga-vapor",
      "roles": [
        "Designer"
      ],
      "entity": "Chattanooga Vapor Co.",
      "type": "design"
    },
    {
      "name": "Gate 11 Distillery",
      "description": "Product photography for Gate 11 Distillery at the Chattanooga Choo Choo, shot across 2023 and 2024: Thomas Young dark rye, Once agave spirit, Gate Eleven Gin, and the Patois small-batch rum range, including its launch event at Common House.",
      "highlights": [
        "Product photography",
        "Brand & launch imagery"
      ],
      "keywords": [
        "Product photography",
        "Brand & launch imagery"
      ],
      "startDate": "2024",
      "endDate": "2024",
      "url": "https://jasonfouts.com/photo/gate-11",
      "roles": [
        "Photographer"
      ],
      "entity": "Gate 11 Distillery",
      "type": "photography"
    },
    {
      "name": "Riverfront Banners",
      "description": "Winning entry in Chattanooga's Riverfront banner contest: the Walnut Street bridge, the aquarium, and the river drawn as linework over purple, hung in pairs on the riverfront lampposts.",
      "highlights": [
        "Environmental graphics",
        "Illustration"
      ],
      "keywords": [
        "Environmental graphics",
        "Illustration"
      ],
      "startDate": "2024",
      "endDate": "2024",
      "url": "https://jasonfouts.com/design/riverfront-banners",
      "roles": [
        "Designer"
      ],
      "entity": "Chattanooga Riverfront — contest win",
      "type": "design"
    },
    {
      "name": "Gojira at The Signal",
      "description": "Concert coverage of Gojira at The Signal in Chattanooga, November 2021.",
      "highlights": [
        "Concert photography"
      ],
      "keywords": [
        "Concert photography"
      ],
      "startDate": "2021",
      "endDate": "2021",
      "url": "https://jasonfouts.com/photo/the-signal",
      "roles": [
        "Photographer"
      ],
      "entity": "Gojira / The Signal",
      "type": "photography"
    },
    {
      "name": "Alpha Omega Armament",
      "description": "Work for Alpha Omega Armament: the 2022 Cerakote product-art series, composited studies of the shop's coating work on pistols, a rifle, knives, and two Honda Rebel motorcycles; the shop's back-wall mural; and apparel graphics.",
      "highlights": [
        "Cerakote product graphics",
        "Mural design",
        "Apparel graphics",
        "Brand illustration"
      ],
      "keywords": [
        "Cerakote product graphics",
        "Mural design",
        "Apparel graphics",
        "Brand illustration"
      ],
      "startDate": "2025",
      "endDate": "2025",
      "url": "https://jasonfouts.com/design/aoa",
      "roles": [
        "Designer"
      ],
      "entity": "Alpha Omega Armament",
      "type": "design"
    },
    {
      "name": "Portrait Sessions",
      "description": "Portrait sessions from 2011 to 2026, made on location around Chattanooga and in the studio. The set collects two test sessions with Hannah in 2023, a 2011 sitting on the riverfront stairs, a commissioned portrait against a gold wall, a night close-up worked against street bokeh, a 2019 promo session, and a couple photographed downtown outside a hair salon in 2026. It also carries a low-key studio sitting against a graduated ground, an evening frame in the grasses above the river, a seated portrait on the Walnut Street Bridge, and a color session lit through a patterned backdrop. Sessions run from a single sitting to a full evening on location, booked as personal work and on commission. More sessions will be added as they are curated.",
      "highlights": [
        "Portraiture",
        "Environmental sessions"
      ],
      "keywords": [
        "Portraiture",
        "Environmental sessions"
      ],
      "startDate": "2026",
      "endDate": "2026",
      "url": "https://jasonfouts.com/photo/studio-portraits",
      "roles": [
        "Photographer"
      ],
      "entity": "Personal & commissioned",
      "type": "photography"
    },
    {
      "name": "Chattanooga Vapor Co.",
      "description": "Part of my work at Chattanooga Vapor Co. was to photograph new incoming products to highlight on a slideshow displayed in-store. Here are a few of the more recent ones.",
      "highlights": [
        "Product photography",
        "E-commerce imagery",
        "Campaign stills"
      ],
      "keywords": [
        "Product photography",
        "E-commerce imagery",
        "Campaign stills"
      ],
      "startDate": "2024",
      "endDate": "2024",
      "url": "https://jasonfouts.com/photo/cvc-product",
      "roles": [
        "Photographer"
      ],
      "entity": "Chattanooga Vapor Co.",
      "type": "photography"
    },
    {
      "name": "FreightWaves",
      "description": "Freelance design for FreightWaves, the Chattanooga freight-market data and media company: a mural series placing the FreightWaves mark on a container ship, a freight locomotive, an air freighter, and the Tesla Semi; marks and collateral for the 2018 conferences (Waves18, MarketWaves18, Transparency18); newsroom infographics; the Freight.Tech site concept; and the Certified Transportation Analyst badge system.",
      "highlights": [
        "Brand imagery & murals",
        "Event & program marks",
        "Infographics & data explainers",
        "Marketing & web design"
      ],
      "keywords": [
        "Brand imagery & murals",
        "Event & program marks",
        "Infographics & data explainers",
        "Marketing & web design"
      ],
      "startDate": "2018",
      "endDate": "2018",
      "url": "https://jasonfouts.com/design/freightwaves",
      "roles": [
        "Designer"
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      "entity": "FreightWaves",
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    {
      "name": "Misc. Photo",
      "description": "One-off commercial photography: a data-center shoot, two night bike frames, a hardware still life, and camera-gear product sets shot for resale listings.",
      "highlights": [
        "Automotive & product",
        "Commercial one-offs"
      ],
      "keywords": [
        "Automotive & product",
        "Commercial one-offs"
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      "startDate": "2026",
      "endDate": "2026",
      "url": "https://jasonfouts.com/photo/misc-photo",
      "roles": [
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      "entity": "Various clients",
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    {
      "name": "Misc. Branding",
      "description": "One-off design work from two decades: Chattanooga civic lettering and hackathon branding, logos and websites for local businesses, automotive magazine spreads and ads, an esports broadcast kit, and pitch decks. Captions carry the details that are known.",
      "highlights": [
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